There are a number of ways to receive communication today. The most common is online, however print is still used for those old fashion folks out there. A media kit is vital and widely used as a written vehicle for public relations work. Serving as a “calling card” to give an introduction to the media on the organization, it also incorporates several communications vehicles for potential use by newspapers and magazines (Seitel). One of the many items that makes up a media kit is the biography.
The biography recounts pertinent facts about a particular individual (Seitel). Some examples are eulogies and inscriptions. This is an absolute necessity for the media kit. There are two types of biographies: the straight biography and the narrative biography. The straight biography simply lists factual information in a straightforward fashion in descending order of importance. Any company related facts precede the more personal details (Seitel). When you’re reading a straight biography, it almost feels like you’re reading a more wordy version of their resume.
The narrative biography is much more relaxed, if you will. It is written in a breezier, more informal way (Seitel). This version of a biography might catch a readers interest quicker because it typically brings the individual to life, as if you’ve met the person being described before. When I think of a narrative biography, after reading Seitel’s descriptions of it, I think of giving someone a “tribute to honor” speech: it includes personal details of the honoree and has a more intimate feel than the straight biography.
A straight biography on Dr. Nilofar (Lily) Halsted:
Dr. Nilofar (Lily) Halsted is an Associate Professor of the Psychology Department in the College of Arts and Sciences at Queens University of Charlotte, North Carolina. Dr. Halsted has been with Queens University since 1997; it was Queens College until 2006. She has been an Assistant Professor of the Psychology Department since 2006 (tenure track).
Dr. Halsted has four degrees, all achieved at the University of Oregon. She earned her PhD in developmental psychology and her master’s degree is in cognitive psychology and psycholinguistics. In addition, she earned two bachelor’s degrees: one in cellular and molecular biology and one in psychology. She has served as Chair of the Internship Committee in the years 2007-2009, was a member of the Internship Committee from the years 2005-2007, and hosted Internship presentations from 2006-2009. In addition, she served on the faculty hiring team for Sociology in 2009.
Dr. Halsted offers an array of psychology courses regularly. These include Developmental Psychology, Cognitive Psychology, General Psychology, Infant and Child Development, Psychology of Learning, Physiological Psychology and Psycholinguistics. She also teaches Core 412 Ethics, and has taught Information Literacy in Psychology in the past. She is currently conducting a survey on the study of bilinguality, cognitive and school achievement, focusing on Queens students.
A narrative biography on Dr. Nilofar (Lily) Halsted:
Dr. Nilofar Halsted, who most here at Queens know as Lily, is one of the most talented, knowledgeable professors to become a part of Queens University of Charlotte. She has two bachelor’s degrees: one in psychology, with the other in cellular and molecular biology. Additionally, she received a master’s degree in psycholinguistics and a PhD in developmental psychology, all from the University of Oregon. Initially following her passion for developmental psychology, she quickly discovered she had more than one when she became a research assistant at the University of Oregon- she wanted to teach. Her research was done on infants, children, and adults. She found such joy out of it. Dr. Halsted wanted to find a way to continue to learn and research what she loved- psychology- while also sharing that with others; thus, she became a professor.
Before becoming a Professor at Queens College in 1997 (now Queens University), she taught at Bard College in Annadale, NY, Wingate University in Matthews, NC, and the University of North Carolina at Charlotte. Since her start at Queens University, she has excelled from a part time instructor to an Assistant Professor of Psychology (tenure track) and holds a spot on the University’s Board of Review. Additionally, her professional memberships include: American Psychology Association, Association for Psychological Science, Southeastern Psychological Association, and Learning and the Brain Society.
If you have had the opportunity of being one of Dr. Halsted’s students, have been her co-worker, or know her on a personal level, you know you are one lucky person. You’ll always find her in a cheerful mood with a smile on her face. Her love for her work grows each and every day and it shows through her teaching. Her lessons are always memorized, with each one being genuine and authentic. Her experiences are inspirational, and you never finish a conversation with her without learning something new.
Seitel, Fraser. The Practice of Public Relations. 11th edition. New Jersey: Pearson Education, Inc., 2010. Print.